Customer centricity sets the customer at the heart of everything a business does. It’s about shaping the entire company culture around understanding and meeting the customer’s needs, preferences, and experiences.
This module objectives of Customer Centricity are:
- Align your organization with the customer.
- Put customers at the heart of your organization.
- Create a customer-centric culture throughout the organization.
- Prioritize customer needs.
- Listen to customers, understand their needs and act.
- Deliver a positive customer experience from the beginning of the customer awareness stage all the way through the post-purchase process.