Entrepreneurship resource will cover the key principles of entrepreneurship alongside the concepts, strategies, and tools needed to succeed as a small business owner, franchisee, founder, or other entrepreneurial professional. We have endeavored to make the core theories and practical concepts engaging, relevant, and accessible to learners. We sought to achieve this by relating concepts to everyday life, contemporary issues, and the real-world challenges that learners may face as twenty-first century entrepreneurs.

Entrepreneurial Marketing and Sales

One key for success for the entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing, focuses on all the essential elements to successfully achieve these needed sales and revenues: identifying and selecting the market, determining the consumer needs cost effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan.


The Entrepreneurial Perspective

Phil Libin, cofounder and former CEO of Evernote, once said there are “lots of bad reasons to start a company. But there’s only one good, legitimate reason . . . it’s to change the world. Around the globe, individuals, communities, and organizations advocate for and support the entrepreneurship movement. Many colleges and universities offer courses, degrees, and competitions for entrepreneurship teams. Communities provide support through services such as incubators that foster planning and startup activities.

Each idea solves a problem that many people might not even have noticed. Becoming aware of problems that need to be solved, then solving the problem to make our lives easier or better, is part of the entrepreneurial perspective.

In this course, participants will learn:

  • The state of entrepreneurship today
  • Establishing an entrepreneurial vision and writing goals
  • The need for having an entrepreneurial mindset